MSP sales often rely on cutting-edge techniques such as Search Engine Optimization (SEO), Customer Relationship Management (CRM) software, and other modern methods of acquiring and converting leads. However, just because these methods are new, doesn’t mean they’re the only effective conversion strategies out there. Telesales is still exceptionally effective when done right.
Facilitating Better Telesales
There are two primary types of telesales: inbound and outbound. Inbound sales are generally easier— however, outbound sales can produce even more conversions if you do them right. For example, don’t cold-call anyone in a phone book. That might work one out of a thousand times, but the other 999 will waste time and resources. Rather, strategically approach the issue using tactics like the following:
Representative Research Helps Pre-Qualify Leads, Saving Time and Increasing Conversion Rates
Regarding MSP sales of any kind, it’s absolutely fundamental to comprehensively research those you’re trying to convert. What are their pain points? What is your competition offering? In what ways have you been able to help existing clients? This is prequalification. Find areas of relevancy like these and present them during calls. Research about specific prospective clientele to determine which specific things you should focus on. The more closely you represent clientele needs in conversation, the greater your likelihood of converting prospects.
Utilizing Social Media for Lead Connection Online Represents a Strategically Fundamental Tactic
Social media can show you the understanding prospective clients have pertaining to the products or services you provide. Additionally, you can find new groups of leads you didn’t realize fit the products or services you provide. Utilizing social media to help direct where and who you call is a fundamental aspect of securing new clients in the modern marketing atmosphere.
Proper Conversation Preparation Beforehand Facilitates Prospect Need Anticipation
Before you call anybody, carefully prepare what you’re going to say. Know how the conversation is going to go based on two things: how previous conversations have gone, goals you have with present conversations, and what you’ve learned as a department.
Sometimes you’re calling a prospective client that you’ve had on the line multiple times, sometimes you’re calling a potential lead for the first time. If this is the case, be careful you’ve “vetted” them beforehand using what available data you can. Research, preparation, and objectives help streamline outbound sales calls.
Optimizing Telesales Technique
MSP sales will produce increased conversion through strategically optimized processes related to outbound calls. Prepare for the conversations you’ll have before calling prospective clients. Maximize social media effectiveness strategically to zero-in on best call-times, and lead needs. Research extensively for lead prequalification and conversion facilitation. Such tactics metaphorically “sharpen” all outbound calls, resulting in more effective rates of conversion.